Here is first half of his letter, which, when carefully considered, makes you feel slapped in the face and underappreciated as a fan:
Dear Leafs Fans:
On behalf of the entire
Maple Leaf Hockey Club, I would like to
extend a sincere thank you for your continued loyalty and support. Toronto
Leafs fans are the most passionate and dedicated in all of hockey. Your presence at Air
Centre and in our opponent’s rinks does not go unnoticed. You are valued members of our team……… Canada
Do you see the disrespect? He acknowledges paying fans who attend games at Air Canada Centre and in opponent’s rinks; but, anyone else who can't afford the outrageous prices is not being considered a valued fan! When cost of tickets is so high that you have to decide whether to go to a game or take the family on a little vacation, something is wrong. Every family should be able to take the kids to at least one game a year without feeling too much of a pinch. Players are making too much money, as are owners and management. It is a shame that the game has arrived at this point. Anyway, Nonis should have also considered fans that can't afford to go to games, fans that watch and promote the team (and that may or may not buy merchandise). That is being honest.
Shame on Dave Nonis for belittling and insulting fans that can’t afford the outrageous prices of tickets!